Contractor Marketing

Websites vs. Funnels: What Every Contractor Should Know!

Websites vs. Funnels: What Every Contractor Should Know!

Hey, coming back at you. Today I want to talk about websites versus funnels. Funnels are sales funnels, and they both have a purpose. It just depends on what you’re trying to accomplish.

Okay, so I’m going to flip the camera around and show you this board that I designed to quickly walk you through some of the differences. Okay, coming right back at you.

Alright, it’s a little crude, but I just wanted to show you here: websites versus funnels. A website is typically designed to inform people about what your company does, what services you offer, and how they can get a hold of you. It’s also for your branding as well; it’s kind of like a catch-all.

But if I was running, let’s say, Facebook ads, I wouldn’t necessarily send that traffic to my homepage. A funnel is designed basically for one thing: top of funnel (Tof), middle of funnel, bottom of funnel, and sales. Funnels are designed mainly to capture the lead and convert it. This is where you get their email or phone number so that you can reach back out to them.

After you get that information on a sales page, you might push them to an offer of some sort. Typically, if I’m running Facebook ads, I will run them to a single sales funnel or landing page so that I get the lead contact information and can further connect with that customer. Sometimes, when you send traffic to a website, they get lost in everything that’s on there—you know, five or six service pages, about us, contact us—and you never get that lead. I’d rather have the lead and then be able to reach out to them when I deem appropriate.

So, that’s just a quick nutshell view of the difference between a website and a funnel. Both have their purposes and are typically needed when you’re in business. It just depends on what you’re trying to accomplish and what the end goal is. What do you want the website to do? What do you want the funnel to do?

Now, some people will tell you, “Look, if you’re running paid ads, you want to send that traffic to your homepage, to your website, because Google likes to see traffic coming in from different IPs.” I 100% get that, but if my ad is designed to get the lead, I want that lead. I don’t necessarily want to send that traffic here. But I do understand both sides of the conversation—the benefits of driving traffic to your website, where you can build up on SEO and dwell time with different IP addresses coming in, versus a sales funnel, which is primarily to get you the lead.

So, there’s two schools of thought. There are different things you can do, and there’s a place for both. It just depends on what you’re trying to accomplish.

There you have it: a website versus a sales funnel or landing page. They both have their purposes; it just depends on what you’re trying to do. One isn’t necessarily better than the other. I would consider both, depending on what I was using it for.

I hope that helps. Have a great day. Thanks.

Work with us? [Click Here]

Join our FREE contractor community [Click Here]