Shocking Truth: 5 Easy Steps to Make Prospects Love and Trust You!

So this is how you can build the “Know Me, Like Me, Trust Me” factor with your prospects and customers. In the beginning, people are highly skeptical when getting to know you. Our goal is to lower their skepticism and build a high level of trust so they exchange information with you and potentially buy your products and services.

The process involves five touchpoints if you own and control the prospect’s email and phone number. On day 1, after capturing their email, send an email to help lower their skepticism. For example, “Did you know we offer financing?”

A couple of days later, send another email with customer testimonials or social proof, saying, “Don’t believe us? Here’s what our customers are saying.”

On the third or fourth day, continue with another touchpoint, structuring a total of five points of contact. This will lower their skepticism and increase the chances of them buying from you because they now have a high level of trust.

This is what we call the “Know Me, Like Me, Trust Me” factor, and it’s achieved after providing a high-value content offer. Typically, we use an opt-in format offering a free digital download in exchange for their name, email, and phone number. Ensure the content is high-quality, relevant, and valuable.

Once they opt-in, you have their email and phone number, allowing you to trigger these four or five different events. By emailing them every other day for five or six days, you’ll bring down their level of skepticism and show them you can deliver on your promises.

I hope this explanation helps you understand the process of building trust and rapport with prospects through strategic email marketing.


10 Tips to Improve Your Websites SEO

  1. Select the Appropriate Web Address
  2. Develop Titles and Summaries for Each Webpage
  3. Implement Effective Anchor Text
  4. Include Alternative Text for All Images
  5. Organize Your Website with Suitable Headings
  6. Produce High-Quality Content
  7. Conduct Research on Relevant Keywords
  8. Focus on Active Indexing Strategies
  9. Establish Significant External Hyperlinks
  10. Monitor, Analyze, and Enhance Performance

Importance of a CRM

Importance of a CRM

✅ 1. Center business growth around your customers.
✅ 2. Align your sales, marketing, and service teams.
✅ 3. Sync and share data with ease.
✅ 4. Automate daily tasks.
✅ 5. Create workflows.
✅ 6. Simplify customer interactions.
✅ 7. Build custom dashboards and report on the metrics that matter to your business.
✅ 8. Increase sales as you deploy LIVE 2-way SMS chat
✅ 9. Centralize Customer Data
✅10. Identify and convert more leads
✅11. Increase Customer Retention Rates
✅ 12. Make Intelligent, Data-Driven Decisions
✅ It’s just a good business decision to use a CRM
And so much more. . .

Hey, why in the hell am I so passionate about using a CRM for your local business? I post about it constantly. I talk about it constantly. I’m inside of one constantly, everybody I see, I mentioned to them, they need one. It’s because it works in this day and age you need a CRM to propel your business forward.

If you’re trying to make additional sales, if you’re trying to engage with your clients, if you’re trying to put some automation in place, you need to CRM. There are a thousand of them out there. I think ours is pretty awesome. And I’d love you to demo it and try it or try it. That’s why I’m passionate about it because you can do so much with it.

Calendaring, workflows, automation, your content planner, automation. All of these things can be done inside of a CRM, content content, a customer relationship management tool or a platform. Ours is basically an all-in-one sales and marketing platform with a bit of an AI assistant attached to it, where you can write content via AI, and get images via AI.

It’s pretty cool. That’s why I’m passionate about it. I could talk about CRMs all day long because I see the value they add to the conversation. People want to talk, let’s say live two-way text chat. People want to text back and forth. Well, if your website doesn’t have that ability, you’re losing some conversations because there is an audience out there that doesn’t want to call you.

That’s the next level of commitment. They don’t want that. They want to text first. So give them that option. Does your website have live two-way text chat? If not, Let’s talk. These are basic things that you need to have dialed into any sort of online presence. I can go on and on, but I’ll leave it there.


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Paul Meyers interviews Kimberly Lediett and Trevor Hurd from Coat of Arms Wood Care Professionals

Paul Meyers interviews Kimberly Lediett and Trevor Hurd from Coat of Arms Wood Care Professionals

?  Transcription Listed Below ?

Paul Meyers (00:00):

Hey, Hey, Hey everybody. Here we are with Kimberly and Trevor Hurd from Coat of Arms Wood Care Professionals. Good morning. How are you guys?

Kimberly & Trevor (00:09):

Good morning, Paul. We’re great. Thanks. Good morning.

Paul Meyers (00:12):

Okay, thanks. Hey, listen. Thanks for hopping on. I know this is sometimes last minute and you know, you’re wondering, well, what are we going to do? What kind of questions? We’re just here to talk about your business. This is, this is going to be posted in support of local business in Northern Ontario. These are changing and challenging times. So anything we can do to kind of get your message out there and get your service out there. And that’s what we’re here for. So Coat of Arms Wood Care Professionals. Tell us a little bit about what this business is.

Kimberly & Trevor (00:45):

It’s more of a beautification business. Paul, we restore log homes, cedar homes, barns decks, fences, you name it. We make them look pretty again.

Paul Meyers (01:00):

Okay. That’s awesome.

Kimberly & Trevor (01:02):

Yeah. As opposed to being all gray and black in that

Paul Meyers (01:06):

Yeah, The sun, wears the wood. You guys come in behind it. And what does your process look like? How do you make it? How do you beautify that home?

Kimberly & Trevor (01:14):

We would either use pressure washers or a, we do a corn cob blasting, which is, which is like sandblasting, except we use a corn.

Paul Meyers (01:27):