Facebook Ads

Facebook Ads for Beginners 2024: Step-by-Step Guide to Boost Your Business!

Facebook Ads for Beginners 2024: Step-by-Step Guide to Boost Your Business!

Welcome to the Facebook Ads training for contractors and business owners. Today, I’ll walk you through how to use Facebook Ads Manager in 2024 to create ads on Facebook and Instagram that generate more revenue and results for your business. Let’s get started.

Step 1: Accessing Facebook Ads Manager

First, you’ll need to access Facebook Ads Manager. You can find it by googling “Facebook Ads Manager” or “Meta Ads Manager.” Once you’re in, click on “Facebook Business Manager” to enter Ads Manager. Here, you’ll be able to create and publish your ads with various triggers, optimizations, and audience customizations.

Step 2: Creating a New Campaign

In Ads Manager, start by clicking the “Create” button. You’ll need to choose an objective for your campaign:

  • Awareness Campaign: Shows your ads to people who are likely to remember them.
  • Traffic Campaign: Sends people to a destination like your website, app, or event.
  • Engagement Campaign: Aims for more messages, purchases, video views, post likes, comments, and shares.
  • Lead Campaign: Gets people to send you their information so you can reach out to them.

We’ll focus on creating a lead ad campaign. Click “Continue” to proceed.

Step 3: Setting Up the Campaign

When setting up your campaign, choose “Manual Lead Ads Campaign” for more control over the process. Click “Continue.”

There are three layers to setting up your ad campaign:

  1. Lead Campaign Objective
  2. Ad Sets
  3. Ads

Start by naming your campaign (e.g., “Test Facebook Ads Campaign”). If you’re in a specific category like housing, make sure to select it to avoid issues with your ads being shown.

Step 4: Ad Set Details

  • Budget and Schedule: Set your budget (e.g., $10/day) and decide when your ads will run.
  • Audience Controls: Define your target audience by location, age, gender, and interests. For example, if you’re targeting kitchen renovations, you might choose interests like HGTV, Property Brothers, and Mike Holmes.
  • Placements: Uncheck “Advantage Placements” and select “Facebook Feed” and “Instagram Feed” for better results.

Step 5: Creating the Ad

Name your ad (e.g., “Ad No. 1”) and select your Facebook and Instagram pages. Upload an engaging image or video created with tools like Canva. Add primary text, a headline, and a call-to-action button like “Learn More.” This button will lead users to a form where they can provide their information.

Step 6: Building the Form

Create an instant form to capture leads. This form should include fields for name, email, and phone number, as well as your privacy policy. Once the form is complete, it’s ready to be linked to your ad.

Step 7: Publishing the Ad

After setting up your ad, click “Publish” to launch it on Facebook and Instagram. Monitor your campaign for three to five days to allow the Facebook algorithm to optimize it. After this period, review the performance data and make adjustments as needed.

Optimizing Your Campaign

To optimize your campaign, create multiple ad variations with different images but the same text. Monitor which ads perform best and turn off the underperforming ones. This will help you focus your budget on the most effective ads.


Creating a Facebook Ads campaign in 2024 is straightforward and can significantly benefit your business. If you need more guidance or want to join a community of contractors, visit It’s a free SKOOL community where you can find additional training and support.

Thank you for watching. I’m Paul Meyers with Clark Communications in North Bay, Ontario. We’ve been in the digital and traditional marketing space for over 20 years, helping contractors, home service pros, and business owners succeed. If you have any questions or need further assistance, feel free to reach out. Happy advertising!