Contractor Marketing

Double Your Business in 12 Months with These Simple Tweaks!

Double Your Business in 12 Months with These Simple Tweaks!

Good morning! Today, I want to talk about doubling your business in 12 months or less. This strategy has been successful in various businesses by making small incremental changes. These small levers can move big doors and make a significant difference.

As a business owner, it’s crucial to know your numbers. I’ll show you how. Let me share my screen.

[Screen sharing begins]

Assuming you can see my screen, where it says “Double Your Business in 12 Months,” let’s look at a business owner’s current numbers. On the left, we have current metrics: 10 new monthly leads, an average sale value of $5,000, and a 20% close rate. This translates to $10,000 in monthly revenue and $120,000 annually.

Now, consider a 25% increase in each of these areas. Leads increase from 10 to 12.5, average sale value from $5,000 to $6,250, and close rate from 20% to 25%. These small increases nearly double your revenue from $120,000 to $234,000 annually.

You might wonder, how do we achieve this 25% increase in each category? Here’s how:

1. Increase Leads:

  • Deploy Digital Assets: Create additional websites (rank and rent or lead gen) to generate more leads.
  • Paid Traffic Campaigns: Use platforms like Facebook, Google PPC, Google Display, or TikTok ads to drive traffic.
  • Join BNI: Business Networking International chapters are global and help increase lead flow and referrals.
  • Join the Chamber of Commerce: For SEO benefits and networking with local business owners.

2. Increase Average Sale Value:

  • Upsell: Add complementary services (e.g., gutter cleaning, pressure washing) to existing ones.
  • Increase Pricing: Evaluate and adjust your pricing to see what the market can tolerate.
  • Add More Products/Services: Expand your offerings to include upgraded services.

3. Improve Conversion Rates:

  • Answer the Phone: Ensure you or someone on your team answers calls promptly.
  • Follow-Up Process: Implement a follow-up system, ideally within the first five minutes of contact.
  • Scripting: Develop scripts for your sales team to ensure consistency and efficiency.

To summarize, know your numbers: leads per month, closing rate, and average sales value. Apply a 25-30% increase, and you can significantly boost your revenue.

Remember, small levers move big doors. Consistently applying small tweaks to your business can yield massive benefits. I’ll share a screenshot of this and leave it in the channel.

If you have questions, hit me up. I love helping business owners grow. We specialize in digital marketing, SEO, lead generation, CRMs, and more. Visit for our free community on Skool, where you can access training and connect with other contractors.

I’m Paul Myers from Clerk Communications, working with contractors and home service entrepreneurs since 2016. Feel free to reach out if you have any questions. Thank you!

Contractor Marketing

Top Contractor Struggles in 2024: What’s Holding You Back?

Top Contractor Struggles in 2024: What’s Holding You Back?

Hey contractors and home service pros, what are you struggling with right now in 2024? Take a look at these common challenges:

  • Is it cash flow? Are you having cash flow struggles?
  • Are you facing labor shortages?
  • How about quality leads? Is getting quality leads a problem?
  • What about social media? Are you struggling with all the different platforms and trying to get attention for your company?
  • Are material costs giving you a hard time?
  • What about technology? Are you struggling with integrating technology into your business?
  • And how about work-life balance?

These are some of the issues I’d love to hear from you about. What are your current pain points? What are you struggling with?

Hop over to It’s a free contractor community where you can ask questions and connect with other contractors. Plus, I have a bunch of different training modules to help out as well.

So, check out I’d love to see you in there, and I would love for you to post what you’re currently struggling with so we can get some answers.

Contractor Marketing

Websites vs. Funnels: What Every Contractor Should Know!

Websites vs. Funnels: What Every Contractor Should Know!

Hey, coming back at you. Today I want to talk about websites versus funnels. Funnels are sales funnels, and they both have a purpose. It just depends on what you’re trying to accomplish.

Okay, so I’m going to flip the camera around and show you this board that I designed to quickly walk you through some of the differences. Okay, coming right back at you.

Alright, it’s a little crude, but I just wanted to show you here: websites versus funnels. A website is typically designed to inform people about what your company does, what services you offer, and how they can get a hold of you. It’s also for your branding as well; it’s kind of like a catch-all.

But if I was running, let’s say, Facebook ads, I wouldn’t necessarily send that traffic to my homepage. A funnel is designed basically for one thing: top of funnel (Tof), middle of funnel, bottom of funnel, and sales. Funnels are designed mainly to capture the lead and convert it. This is where you get their email or phone number so that you can reach back out to them.

After you get that information on a sales page, you might push them to an offer of some sort. Typically, if I’m running Facebook ads, I will run them to a single sales funnel or landing page so that I get the lead contact information and can further connect with that customer. Sometimes, when you send traffic to a website, they get lost in everything that’s on there—you know, five or six service pages, about us, contact us—and you never get that lead. I’d rather have the lead and then be able to reach out to them when I deem appropriate.

So, that’s just a quick nutshell view of the difference between a website and a funnel. Both have their purposes and are typically needed when you’re in business. It just depends on what you’re trying to accomplish and what the end goal is. What do you want the website to do? What do you want the funnel to do?

Now, some people will tell you, “Look, if you’re running paid ads, you want to send that traffic to your homepage, to your website, because Google likes to see traffic coming in from different IPs.” I 100% get that, but if my ad is designed to get the lead, I want that lead. I don’t necessarily want to send that traffic here. But I do understand both sides of the conversation—the benefits of driving traffic to your website, where you can build up on SEO and dwell time with different IP addresses coming in, versus a sales funnel, which is primarily to get you the lead.

So, there’s two schools of thought. There are different things you can do, and there’s a place for both. It just depends on what you’re trying to accomplish.

There you have it: a website versus a sales funnel or landing page. They both have their purposes; it just depends on what you’re trying to do. One isn’t necessarily better than the other. I would consider both, depending on what I was using it for.

I hope that helps. Have a great day. Thanks.

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Digital Marketing Tips

Facebook Ads Strategy

Facebook Ads Strategy

Revolutionize Your Lead Generation Game: Ditch the Usual Platforms for a Superior Strategy

In the bustling world of renovation contracting, generating quality leads is the lifeblood of your business. However, many contractors are stuck in a rut, relying on traditional platforms like Homestars, HomeAdvisor, and Angie. It’s time to change gears. Here’s why these platforms might not be your best bet and what you can do instead.

Why Move Away from Traditional Platforms?

Traditional lead generation platforms often lump together a wide array of contractors, from novices to experts, making it hard to stand out. Moreover, these platforms can bombard you with leads that are more about “kicking tires” than actually committing to a project. If you’re tired of leads that don’t convert, it’s time to explore a more targeted approach.

The Power of a Tailored Facebook Ads Strategy:

Instead of waiting for leads to come to you through generic platforms, why not go where your potential clients are already spending a significant amount of their time? Facebook is not just a social media platform; it’s a powerful tool for targeted advertising. By implementing a strategic Facebook ads campaign, you can:

  • Reach the right audience: Customize your audience to target homeowners interested in renovation.
  • Engage with compelling creative: Use high-quality images and engaging copy that highlight your unique services and past project successes.
  • Ask the right questions: Craft your ads to prompt potential leads to share their project details, ensuring the leads you receive are ready to engage in meaningful conversations.

Join – Your Free Resource Community:

To dive deeper into making the most out of your marketing strategies, don’t forget to visit It’s not just another website; it’s a thriving community where you can:

  • Connect with fellow contractors and exchange tips and strategies.
  • Access a plethora of free training resources on topics ranging from customer relationship management (CRM) systems and search engine optimization (SEO) to detailed guides on Facebook advertising and Google PPC.
  • Ask questions and get expert answers that can help you fine-tune your marketing approaches.

Embracing a new approach to lead generation by leveraging Facebook ads and joining an online community like can dramatically increase the quality of your leads and the growth of your business. Remember, successful marketing is about reaching the right people with the right message at the right time.

Maximizing Facebook Advertising for Renovation Contractors:

For renovation contractors looking to improve their lead quality, Facebook advertising offers an unparalleled platform for specificity and creativity in your marketing campaigns. Here’s how you can leverage it to your advantage:

  1. Segmentation and Targeting: Facebook’s advanced targeting capabilities allow you to define your audience based on demographics, behaviors, and interests. For instance, target homeowners within a certain age range, income bracket, or those who have shown interest in home improvement. This precision ensures that your ads are seen by individuals who are most likely to need your services.
  2. Visual Storytelling: Utilize the power of visuals to tell your brand’s story. Before-and-after photos of past projects, videos showcasing the renovation process, and testimonials from satisfied clients can make your ads more appealing. Visual content not only attracts attention but also builds trust and credibility with potential clients.
  3. A/B Testing: Regularly test different elements of your ads, such as headlines, images, and call-to-actions, to see what resonates best with your target audience. This data-driven approach helps refine your advertising strategy, ensuring better performance and higher ROI.
  4. Retargeting: Use retargeting strategies to reach individuals who have visited your website but haven’t taken action yet. Showing them tailored ads can remind them of their interest in your services and potentially convert them into leads.

So, take action today! Hit that like button, share this post with a fellow contractor, and start transforming the way you attract business. Let’s make every lead count and propel your business to new heights!

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The power of a database reactivation campaign

In today’s rapidly evolving digital landscape, the importance of owning and meticulously managing your prospect and customer data cannot be overstated. Central to this practice is the consistent integration of this valuable data into your Customer Relationship Management (CRM) software. This approach not only streamlines your operations but also sets the stage for more personalized and effective marketing campaigns.

Let’s delve into a real-world scenario that underscores the power of effective data management and targeted marketing. We collaborated with a renovation contractor based in the Greater Toronto Area (GTA) on a project designed to breathe new life into their database. Our strategy? A carefully executed database reactivation campaign that leveraged the simplicity and immediacy of SMS messaging.

Our approach was straightforward yet impactful. We crafted an offer that was both compelling and conversational in tone. This message was then dispatched on a schedule that optimized visibility and engagement—Tuesday, Wednesday, and Thursday—totaling 150 messages each day. Over the span of six weeks, this meticulous planning culminated in a comprehensive outreach effort that consisted of 450 messages weekly.

The primary aim of this campaign was to prompt potential customers to initiate a phone conversation, a crucial step towards discussing their renovation needs in more detail. The results? They were nothing short of remarkable:

Over the six-week period, we sent out a total of 2,500 SMS messages.
This effort led to 112 phone appointments being scheduled.
From these interactions, 26 in-house appointments were arranged for more precise measurements.
Ultimately, this resulted in 12 successful renovation contracts.
Impressively, this campaign generated $400,000 in top-line revenue.
It’s worth noting that these outstanding results were achieved without any additional advertising expenditure. The success hinged on a proven offer that resonated with the target audience, coupled with a robust follow-up system that nurtured leads through to conversion.

If you’re looking to elevate your business but are unsure of where to start, this case study serves as a testament to the power of leveraging your customer data effectively. I’m here to help navigate these waters and explore whether our strategies could be a good fit for your business needs.

Let’s have a conversation and unlock the potential of your customer database together. For a deeper dive into this process and its outcomes, I invite you to check out our case study video that outlines every step of this successful campaign.

Video Case Study – hit this link

Embrace the opportunity to transform your business through targeted, data-driven marketing strategies. Your next success story might just be a phone call away. Contact us today – Use our calendar link here.

ai CRM

Technology Software Stacks for Local Small Businesses

Technology Software Stacks for Local Small Businesses.

Paul from Clark Communications, reaching out to discuss optimizing your business’s technology stack.

This crucial set of tools and software can often be overwhelming, especially when selecting, integrating, and utilizing them effectively.

If you’re facing challenges in managing your technology infrastructure, I am here to assist.

At Clark Communications, part of our services are digital marketing which encapsulates CRM software and more. We specialize in tailoring software solutions to streamline your business processes and enhance efficiency.

I invite you to connect with me for a consultation to address your specific needs and find solutions to improve your business operations.

Book a FREE Zoom consultation today.


ai CRM

Automatically ask your favourite customers for reviews

Automatically ask your favourite customers for reviews
The importance of consistently receiving 5-star reviews on Google for local small businesses cannot be overstated. Here are some key points highlighting this importance:
Boosts Online Visibility and SEO 🌐: Google’s algorithm favors businesses with higher ratings and more reviews. Consistent 5-star reviews improve a business’s search engine ranking, making it more visible to potential customers searching online.
Builds Trust and Credibility 🛡️: In the digital age, consumers often rely on reviews as a trust signal. High ratings serve as a testament to the quality of your products or services, helping to build credibility and trust among potential customers.
Influences Buying Decisions 🛍️: Many customers check online reviews before making a purchase decision. A steady stream of positive reviews can significantly influence these decisions, steering customers towards choosing your business over competitors.
Enhances Customer Feedback and Engagement 💬: Reviews provide valuable feedback, allowing businesses to understand customer experiences better. Positive reviews can highlight strengths, while even negative reviews offer insights for improvement.
Creates a Competitive Advantage 🏆: In a crowded market, consistently high ratings can set your business apart from competitors. This competitive edge can be crucial in attracting and retaining customers.
Encourages Word-of-Mouth Marketing 🗣️: Satisfied customers are more likely to recommend your business to others. Positive reviews can amplify word-of-mouth marketing, one of the most effective forms of advertising.
Facilitates Business Growth and Improvement 📈: Regular, positive feedback can guide business strategies and improvements, helping to align your offerings more closely with customer needs and preferences.
Attracts New Customers 🆕: For local businesses, especially, new customers often rely on Google reviews to discover local services. High ratings can attract these new customers who might not have found your business otherwise.
Improves Customer Retention 💖: A business that actively manages its online reputation and consistently receives positive reviews is more likely to retain its customers. It shows that the business values customer satisfaction and is committed to maintaining high standards.
Provides Social Proof 🌟: Positive reviews serve as social proof, a psychological phenomenon where people assume the actions of others reflect correct behavior. Seeing others rate a business highly increases the likelihood of new customers trying it out.
Consistent 5-star reviews on Google are crucial for local small businesses. They enhance visibility, build trust, influence purchasing decisions, and provide valuable insights for business growth.
Tools like which help automate the review-getting process, are invaluable in managing and improving a business’s online reputation.
ai CRM

Automate your database with an ai appointment manager

Automate your database with an ai appointment manager
Increased Efficiency 💼: Automation streamlines appointment scheduling, reducing time and effort on manual booking. This efficiency allows business owners to focus more on service delivery and other critical business aspects.
Enhanced Customer Experience 😊: The system offers a seamless and user-friendly interface for customers to book appointments, improving their overall experience and potentially increasing customer satisfaction and loyalty.
Reduced No-Shows 🚫🕒: Automated reminders and confirmations help decrease missed appointments, ensuring a more consistent and reliable schedule for the business.
Maximized Revenue 💰: By efficiently filling the calendar, the system helps maximize the business’s earning potential, ensuring that available slots are fully utilized.
Data Management and Insights 📊: Organizes customer information and provides insights into booking patterns and preferences, aiding in more informed business decisions.
Scalability 📈: As the business grows, the system can easily adapt to handle increased demand without needing additional administrative staff.
Personalized Communication 💬: Despite automation, the system allows for personalized communication with clients, maintaining a human touch in customer interactions.
Time Zone and Calendar Syncing 🌐⏰: For businesses serving clients in different time zones, the system automatically adjusts and syncs appointments, avoiding scheduling conflicts.
Book more appointments and bring in additional revenue.
ai CRM

Automated CRM Answering Service

Hey – when your business is closed and you’re enjoying some downtime with family and friends can your business still respond to any inquiries from social media platforms, website forms, phone calls, etc, at all times?

An “Automated CRM Answering Service with a touch of AI” represents a sophisticated blend of customer relationship management (CRM) technology, automation, and artificial intelligence (AI). This combination offers a range of advanced capabilities and benefits for businesses:

  1. 24/7 Customer Interaction 🕒: The automated answering service can interact with customers around the clock, providing immediate responses to inquiries, which is crucial for maintaining customer engagement and satisfaction, especially outside of regular business hours.
  2. Personalized Responses 👤: AI integration allows the system to deliver personalized responses. It can analyze customer data and previous interactions stored in the CRM to tailor communications, making them more relevant and effective.
  3. Efficient Query Handling 🚀: The system can handle a high volume of queries simultaneously, ensuring that customer inquiries are addressed promptly, reducing wait times, and improving overall customer experience.
  4. Data Collection and Analysis 📊: AI capabilities enable the system to collect and analyze customer data from interactions. This data can provide valuable insights into customer preferences, behavior, and trends, aiding in strategic decision-making.
  5. Seamless Integration with CRM Systems 🔗: The answering service is integrated with the CRM system, ensuring that all customer interactions are recorded and tracked. This integration provides a comprehensive view of the customer journey, enhancing customer relationship management.
  6. Automated Lead Qualification and Routing 🎯: AI can qualify leads based on interaction data and route them to the appropriate department or personnel, streamlining the sales process and improving lead conversion rates.
  7. Natural Language Processing (NLP) 💬: AI with NLP capabilities can understand and respond to customer queries in natural language, making interactions more human-like and less robotic.
  8. Reduced Workload on Staff 🛠️: By handling routine inquiries and tasks, the automated service reduces the workload on human staff, allowing them to focus on more complex and value-added activities.
  9. Scalability 📈: As the business grows, the automated answering service can scale accordingly, handling an increasing number of interactions without the need for proportional increases in staff.
  10. Cost Savings 💸: Automation and AI reduce the need for a large customer service team, leading to significant cost savings in terms of labor and operational expenses.

An Automated CRM Answering Service with a touch of AI offers a powerful tool for businesses, enhancing customer interaction, personalization, efficiency, and data-driven decision-making, all while reducing costs and workload.

Learn more here:

How SMS is Crushing Social Media By A Landslide

In the ever-evolving landscape of digital communication, a surprising trend has emerged: SMS (Short Message Service), a technology that predates the smartphone era, is outperforming social media platforms in several key areas. This resurgence and dominance of SMS over social media can be attributed to various factors, which we will explore in this article.
🕺 1. Direct and Personal Communication
SMS offers a direct line of communication, creating a personal connection that social media platforms often lack. Unlike social media, where messages are broadcast to a wide audience, SMS is typically a one-on-one conversation. This personal touch is especially valued in a world where digital communication can often feel impersonal and detached.
🕺 2. Higher Open Rates
Text messages boast an impressive open rate of nearly 98%, dwarfing the engagement levels seen on social media platforms. In contrast, the average open rate for social media posts, especially on crowded platforms like Facebook or Twitter, is significantly lower. This high engagement rate makes SMS an incredibly effective tool for important communications.
🕺 3. Less Saturation
Social media platforms are saturated with content, making it increasingly difficult for any single message to stand out. In contrast, SMS is less cluttered, ensuring that messages are more likely to be seen and read. This lack of saturation also means that SMS doesn’t suffer from the same algorithmic limitations that often bury content on social media feeds.
🕺 4. Greater Accessibility
SMS doesn’t require an internet connection, making it more accessible, especially in regions with limited or unreliable internet access. This universal accessibility has kept SMS relevant even in the age of social media, ensuring that it remains a key communication tool globally.
🕺 5. Reliability and Speed
SMS is known for its reliability and speed. Messages are typically delivered within seconds, making it an ideal platform for time-sensitive communication. In contrast, social media platforms can sometimes be hindered by technical issues or algorithmic delays.
🕺 6. Privacy Concerns
With growing concerns about privacy and data security on social media platforms, many users are turning back to SMS. Text messaging is perceived as being more secure and private, lacking the data-sharing practices common on social media platforms.
🕺 7. Versatility in Applications
SMS is being used innovatively across various sectors, from marketing to customer service and emergency alerts. Its simplicity and effectiveness make it a versatile tool, adaptable to different needs and scenarios, unlike the more niche uses of some social media platforms.
🕺 8. No Need for Sophisticated Technology
SMS doesn’t require the latest smartphone or app updates, making it accessible to users with older or more basic phones. This inclusivity is a significant advantage over social media apps, which often require newer technology and regular updates.
While social media continues to play a significant role in digital communication, the resurgence of SMS highlights the evolving preferences and needs of users.
Its directness, reliability, and accessibility make it a formidable competitor to social media, proving that sometimes, simpler technologies can be the most effective in our fast-paced, interconnected world.
As we move forward, it’s clear that SMS will continue to be a vital tool in the communication landscape, outperforming social media in many respects.
If you want to make SMS marketing work well in your business, maybe consider